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Help Preserve Brazil's Rainforest

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A few months ago, when we began planning the IBM Corporate Service Corps engagement with The Nature Conservancy in the Amazon, the prospect of crowdsourcing solutions to deforestation was just the germ of an idea. Today, it’s a reality—and perhaps the start of something bigger. The purpose of this pop-up Web site was to engage …

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Joe Keenan, TNC Latin America Joe Keenan, executive vice president of The Nature Conservancy’s Latin America region, leads a staff of more than 320 people based in sixteen countries. Under Keenan’s direction, the Conservancy designs innovative strategies focusing on water, food, and infrastructure: collaborates with indigenous communities to help protect their rivers and forests; and …

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Only one municipality out of a total of 144 in Brazil’s Para state so far is using The Nature Conservancy’s Municipal Environmental Portal (PAM) to deal with Brazil’s Forest Code, and TNC staffers have a long list of improvements they’d like to make, but Ian Thompson, director of conservation for TNC in the Brazilian Amazon, …

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Every big complex information technology project has to be carefully managed. Corporations handle this by having clearly defined organizational responsibilities and processes for getting things done as they should be. But what happens when a project isn’t controlled and managed by a traditional enterprise and its IT department? That’s the question that The Nature Conservancy’s …

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Francisco Fonseca, TNC. Photo credit: Steve Hamm, IBM In Brazil’s Amazon, the cow has emerged at the No. 1 enemy of the rainforest. Brazil has established itself in recent years as one of the leading producers of beef in the world—second only to the United States. Today, there are 200 million hectares of cattle grazing …

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Acai palm in Boa Vista. Photo credit: Yoko Ogawa, IBM A 30-minute boat ride on the river from Belém took us to Boa Vista do Acara, a riverine community where 30 families have banded together to create a shared economy and a common destiny. There, the IBM Corporate Service Corps team got lessons in generosity …

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Marcio Sztutman, TNC conservation manager Brazil has a long history as a thought leader in forest protection. The country enacted its Forest Code, aimed at preserving the Amazon rainforest, in the 1960s—even before the global environmental movement emerged at a potent force in society. Unfortunately, Brazil didn’t enforce the code very strictly, and, as a …

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Antonio Werneck, TNC’s Brazil advisory board Antonio Werneck is a seasoned business executive with experience in both global brands and Brazilian firms—including a tissue paper company. He never thought of himself as an environmentalist, but when the chairwoman of The Nature Conservancy’s volunteer advisory board in Brazil recently invited him to join, he was impressed …

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When Nelci Pereira de Carvalho came to Brazil’s Para state 20 years ago, he bought 43 hectares of forested land from a gold miner who had prospected on a creek near the Amazon town of Sao Felix do Xingu. Nelci cleared some of the land to grow corn and beans, and also grazed cattle. Over …

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Mark Tercek, president, TNC Mark Tercek, president of The Nature Conservancy, is a champion of the concept of “natural capital”—valuing nature for its own sake as well as for the services it provides for people, such as clean air and water, productive soil and a stable climate. 
He is the author of the bestselling book …

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